Green Car Technology Still Not Living Up to Expectations

Published: May 5, 2014

David Villarreal Fernández / Foter / Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)

The market of green cars seems to be unpredictable as “some green-vehicle technologies that looked like sure bets for the second half of this decade are lagging.” On the other hand, technologies which didn’t seem promising have actually achieved great success.

In particular, plug-in hybrids and electric vehicles are “struggling to live up to expectations” while diesel engines and aluminum bodies have made significant progress in fuel economy.

Green cars are not as popular as they could be because costs are still high and battery technology hasn’t been greatly improved. Moreover, gas prices have remained low and gas engines continue to deliver better fuel economy.

Andy Palmer, global product planning chief of Nissan Motor Corp. thinks that “the world is different in 2014”. Americans are starting to warm up to previously unpopular concepts, such as diesel engines and downsizing. For example, sales of vehicles using four-cylinder engines rose by 13 percent in 2013 alone.

Read the full articles in Automotive News.

The following two tabs change content below.
Victor Lance is the founder and president of Lance Surety Bond Associates, Inc. He began his career as an officer in the U.S. Marine Corps, serving two combat tours. As president of Lance Surety, he now focuses on educating and assisting small businesses throughout the country with various license and bond requirements. Victor graduated from Villanova University with a degree in Business Administration and holds a Masters in Business Administration (MBA) from the University of Michigan's Ross School of Business.