Here Is Why Every Car Dealership Should Use Foursquare

Published: May 1, 2014

In an increasingly competitive era, whether you dealership will be successful or not might largely depend on the marketing methods you use. Dealer Marketing Magazine is making a strong case for why auto dealerships should use Foursquare. There are 5 main benefits:

#1 Offering Customer Royalty Rewards

Other businesses have been doing it – you can offer some sort of a reward program or other incentive for people if they check-in at your place a particular number of times.

#2 Easier Access to Target Influencers

Foursquare makes it easier for you to get endorsements form influential people in your field. For example, offer them a small discount on their car purchase to attract their interest.

#3 Rewards Don’t Have to Cost You a Lot

Sure, a discount on a car purchase can be a lot of money. But you can offer smaller rewards, “like a $10 gift certificate to a nearby restaurant or store, to anyone who checks in to your dealership on a specific day.”

#4 Attracting first-time customers

You can offer specific rewards to first-time customers only. Then someone from your staff can go and greet that person and establish a connection. This will make people more likely to return a second time.

#5 Deepening Connections

If a dealer is an active Foursquare users themselves, they can catch the eye of local users. “By checking in at other local businesses and attractions, such as a park or your local fulfillment company, dealership owners are showing Foursquare users that they are committed to the community.”

Read the full article at Dealer Marketing Magazine.

The following two tabs change content below.
Victor Lance is the founder and president of Lance Surety Bond Associates, Inc. He began his career as an officer in the U.S. Marine Corps, serving two combat tours. As president of Lance Surety, he now focuses on educating and assisting small businesses throughout the country with various license and bond requirements. Victor graduated from Villanova University with a degree in Business Administration and holds a Masters in Business Administration (MBA) from the University of Michigan's Ross School of Business.