Toyota is the Most Valuable Car Brand in the World
Although we all know brand value is something subjective, automakers still take pride if they win a prize in that category, because it is something car shoppers are likely to be influenced by.
Toyota has been dubbed the world’s most valuable car brand for a second year in a row in the annual BrandZ Top 100 survey, conducted by Millward Brown, a market-research company.
Toyota’s brand value is estimated to be $29.5 billion, which is an increase of 21 percent compared to last year. The second place goes to BMW, which is the same result as last year. The German automaker’s growth, however, is much smaller – its brand value amounts to $25.7 billion or an increase of 7 percent compared to 2013.
The reasons behind Toyota’s success can be found in its “strong 2013 sales, and a general consumer preference for mid-range cars.”
Third and forth place go to Mercedes-Benz and Honda, respectively, both of which scored a 1 percent increase. The fifth position is held by Ford.
Read the full article in Motor Authority.
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