Jaguar Dealers Might be in Danger of Data Privacy Violations
Jaguar Land Rover is about to implement a somewhat forceful policy towards its North American dealers. The company has requested that its franchises provide data about its customers or be prepared to pay a fine.
This has been a cause of concern among Jaguar dealers. Some fear they will bear the legal grunt in case sensitive information about their clients leaks out, while others are wary of unwittingly failing to comply with federal regulations about data privacy. Jaguar has replied by assuring dealers they will receive adequate protection. They will not be requested data that will make them break FTC rules.
In its determination to receive the data, Jaguar has threatened to “withhold quarterly incentives” for dealers who refuse to cooperate. The information seems to be so valuable, because it will help Jaguar’s marketing department leverage its new marketing program “by combining consumer data with that collected by third-party vendors.”
Read the full story in Autonews.
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