Summer is in full swing, and it's the perfect time to explore new destinations. But instead of battling crowds at popular tourist spots, why not discover the hidden gems that offer unique experiences without the hustle and bustle?

We analyzed Yelp data to identify smaller US cities with highly rated but lesser-known attractions, eateries, and accommodations. From charming mountain towns to coastal havens, we'll steer you toward the best spots. Get ready to turn your summer plans into unforgettable experiences off the beaten path.

Key Takeaways

• The No. 1 hidden gem summer travel destination is Asheville, North Carolina.
• Rhode Island, Oregon, and California have the most hidden gems per capita, while Kentucky has the fewest.
• Cicero, Illinois, has the most hidden gem dining establishments per capita.
• The summer destinations with the greatest selection of hidden gem activities are Evanston, Illinois; Largo, Florida; and Santa Barbara, California.

Hidden Gem Hot Spots Around the US

• Asheville, North Carolina, is the No. 1 hidden gem summer travel destination. Evanston, Illinois, and Largo, Florida, round out the top 3 locations.
• Rhode Island, Oregon, and California are the states with the most hidden gems per capita, while Kentucky has the fewest.

Hidden Gem Destinations by Category

• Cicero, Illinois, has the most hidden gem dining establishments per capita, while Napa, California, ranks 5th.
• The top 3 cities for hidden gem lodging are Brockton, Massachusetts; Asheville, North Carolina; and Medford, Oregon.
• O'Fallon, Missouri, and Evanston, Illinois, are the top destinations for outdoor hidden gems.
• Evanston, Illinois; Largo, Florida; and Santa Barbara, California, are the summer destinations with the greatest selection of hidden gem activities. North Carolina's Asheville and Santa Monica, California, came in at 4th and 5th, respectively.

Embrace the Unexpected: Your Summer Adventure Awaits

As you plan your summer travels, consider venturing beyond the usual tourist hotspots to explore these hidden gems. By choosing these off-the-beaten-path locations, you'll not only avoid the crowds but also support local communities and businesses. So pack your bags, embrace your sense of adventure, and get ready to create unforgettable memories in America's best-kept secret destinations this summer.

Methodology

We analyzed Yelp data for over 20,000 establishments to determine which cities are the best hidden gem travel destinations. We looked at cities ranked from 100th to 500th in population size and defined "hidden gems" as establishments with high ratings (4.5-5 stars) and 10-75 reviews. We categorized these places into the following groups:

• Dining and bars (restaurants, bars, ice cream shops)
• Hotel and lodging (hotels, hostels, bed and breakfasts, campgrounds)
• Outdoor (beaches, gardens, lakes, parks)
• Activities (mini golf, museums, pickleball, rafting, shopping, spas)

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