GM Dealers Get Incentives to Promote Test Drives of the Cadillac ELR

Published: May 13, 2014

rushdi13 / Foter / Creative Commons Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)

In an effort to boost test drives of the Cadillac ELR, General Motors is offering dealers a $5,000 incentive if they encourage test drives of the vehicle. The plug-in hybrid was launched last December and has a starting price of $75,995, shipping included.

GM has also included customer incentives in the form of discounts of up to $3,000, whether customers are leasing or purchasing vehicles. The automaker’s decision is following growing inventories of the Cadillac ELR, as “аt the end of April, GM had 1,700 ELR coupe models in stock, which is a 725-day supply”.

According to GM, the inventory backup is caused by heavy production at the Detroit-Hamtramck plant, but dealers and analyst disagree. They attribute it to the vehicle’s price – it’s “twice that of the Chevrolet Volt, which shares its powertrain with the ELR.”

Dealers can designate Cadillac ELR as cars for test drives until June 2. They will receive the $5,000 incentives for each such vehicle.

Read the full article at Automotive News.

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Victor Lance is the founder and president of Lance Surety Bond Associates, Inc. He began his career as an officer in the U.S. Marine Corps, serving two combat tours. As president of Lance Surety, he now focuses on educating and assisting small businesses throughout the country with various license and bond requirements. Victor graduated from Villanova University with a degree in Business Administration and holds a Masters in Business Administration (MBA) from the University of Michigan's Ross School of Business.