Want More Calls in Your Dealership? Adopt a Mobile Marketing Strategy

Published: Mar 10, 2014

kleuske / Foter / CC BY-SA

An article by the authoritative Dealer Marketing Magazine argues in favor of mobile marketing strategies, which give tangible results when done properly.

Successful mobile strategies are bringing more and more phone calls to dealerships, thanks to Responsive Email Design (RED) campaigns and “functions like one tap dialing to ensure quick and direct interactions.” Of course, phone calls mean little when placed after working hours or when your advisers are reaching full capacity and can’t take any more calls, so dealership must provide adequate support.

An adequate solution would be to outsource your support services to a vendor which “offers inbound and overflow automotive call support through a customer interaction center.” Inbound support is important, so that every call gets answered and an appointment is made even when you personnel is too busy. Overflow support, on the other hand, will take care of all out-of-hours calls.

Read the full article at Dealer Marketing Magazine.

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Victor Lance is the founder and president of Lance Surety Bond Associates, Inc. He began his career as an officer in the U.S. Marine Corps, serving two combat tours. As president of Lance Surety, he now focuses on educating and assisting small businesses throughout the country with various license and bond requirements. Victor graduated from Villanova University with a degree in Business Administration and holds a Masters in Business Administration (MBA) from the University of Michigan's Ross School of Business.