Bentley to Offer Clients Their Own Custom Coaches

Category: Auto Dealers News
Published: Jul 11, 2014

Photo credit: Foter / Creative Commons Attribution-ShareAlike 2.5 Generic (CC BY-SA 2.5)

Bentley sales Chief Kevin Rose has issued a statement, saying that the company will try to get into couching. The reason for that is, because Bentley is a luxurious brand which seeks to meet the demands of very wealthy customers.

The company will set a special division within itself where clients who want to commission their own coachbuilt custom design. This trend can also be observed with Ferrari and McLaren. With the custom made coaches, Bentley boosts up their competitive advantages.

Find out more at autoblog.com.

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Victor Lance is the founder and president of Lance Surety Bond Associates, Inc. He began his career as an officer in the U.S. Marine Corps, serving two combat tours. As president of Lance Surety, he now focuses on educating and assisting small businesses throughout the country with various license and bond requirements. Victor graduated from Villanova University with a degree in Business Administration and holds a Masters in Business Administration (MBA) from the University of Michigan's Ross School of Business.