Why Automakers Make More Realistic Forecasts in 2014
It seems that automakers’ predictions about new-car sales in 2014 seem to be a lot more cool-headed than previous years. Typically, the combination of carmaker’s forecasts about market shares turn out to be 120 to 130 percent of the total market. But this year is different.
“Brand-by-brand” forecasts seem to equal those of industry experts – about 16.4 million units. Analysists actually expect something closer to 16.5 millions, which is still a big increase compared to the 15.6 million for 2013. The first two months of the year hasn’t been able to live up to the predictions, but experts think that the upcoming months will make up for the slowdown, mainly because of the warmer temperatures.
Still, the fact remains that carmakers are now being more realistic about their predictions. For comparison, the sum of their forecasts was 15.8 last year, while the reality was 207,000 units less than that.
Read the full story at Autonews.
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