April Auto Sales Return Optimism after a Lackluster Winter

Published: Apr 28, 2014

Moto@Club4AG / Foter / Creative Commons Attribution 2.0 Generic (CC BY 2.0)

April is predicted to end with a 9 percent increase in auto sales compared to a year ago. Predictably, the reason is this year’s harsh winter, which kept eager shoppers at home, waiting for sunnier days. The prediction is based on the analysis of two companies – LMC Automotive and Edmunds.com

Both of them predicted the “seasonally adjusted, annualized selling rate will surpass 16 million for the second consecutive month though it will fall just short of March’s 16.3 million sales rate.”

According to another forecast, made by TrueCar.com, sales of light vehicles will be approximately 1.38 million for the month, which is 7.5 percent more than April last year, but still 10 percent lower than those of March.

The results are in line with predictions made earlier this year that “car shoppers are still motivated to buy new cars” and that January and February sales were lackluster mainly due to the bad weather.

Read the full article in Automotive News.

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Victor Lance is the founder and president of Lance Surety Bond Associates, Inc. He began his career as an officer in the U.S. Marine Corps, serving two combat tours. As president of Lance Surety, he now focuses on educating and assisting small businesses throughout the country with various license and bond requirements. Victor graduated from Villanova University with a degree in Business Administration and holds a Masters in Business Administration (MBA) from the University of Michigan's Ross School of Business.