5 Ways Dealerships Can Make Their Customers Feel Special Using Social Media

Published: May 9, 2014

Rosaura Ochoa / Foter / Creative Commons Attribution 2.0 Generic (CC BY 2.0)

Dealer Marketing Magazine suggests five ways in which car dealershipс can make their customers feel special with the help of social media:

#1 Reply to Comments

Social media provides a great way to interact with clients by answering the comments they left on your page. “By taking the time to either answer their questions or respond to their ideas and thoughts, you are showing them that you care.”

#2 Create Incentives

You can create incentives “by offering giveaways, coupons or other free gifts” on your social media profiles.

#3 Thank Customers

Sometimes a little “Thank you” as a response, for example, to something nice the customer said about your dealership can go a long way.

#4 Address Customer Needs

You can make customers feel special by providing them with useful information that is not directly related to your dealership, such as safety tips or “the contact information for a good auto accident attorney just in case.”

#5 Ask for Feedback

Asking customers for their opinion is one of the best way to make them feel special and improve your dealership at the same time. And what better and more informal way to do this than social media?

Read the full article in Dealer Marketing Magazine.

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Victor Lance is the founder and president of Lance Surety Bond Associates, Inc. He began his career as an officer in the U.S. Marine Corps, serving two combat tours. As president of Lance Surety, he now focuses on educating and assisting small businesses throughout the country with various license and bond requirements. Victor graduated from Villanova University with a degree in Business Administration and holds a Masters in Business Administration (MBA) from the University of Michigan's Ross School of Business.